Storytelling with Data: A Data Visualization Guide for Business Professionals

Storytelling with Data: A Data Visualization Guide for Business Professionals

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

Title:Storytelling with Data: A Data Visualization Guide for Business Professionals
ISBN:9781119002253
Format Type:

    Storytelling with Data: A Data Visualization Guide for Business Professionals Reviews

  • Kent

    This book is super-useful for anyone dealing with data of any size or scope. It’s clear, practical advice backed by insight into how the human brain works.As I’ve worked on improving my visual com...

  • Tim

    Ever since I read The Visual Display of Quantitative Information when it came out in the 1980's, I have been awed by the power of a really good graphic to communicate insight. From time to time I pick...

  • Diogo S

    Storytelling with data is a great book for anyone who desires to grasp the basic concepts behind communication with data. From general understanding of the different types of graphs to pick from to sh...

  • Michael Scott

    TODO full review:--- Overall, yet another book about information visualization. There is nothing bad in it, but also there is nothing particularly new, or particularly good, or particularly inspiring....

  • Adam

    An absolutely fantastic book and a must read for anyone who is doing any sort of data analytics. The author has an awesome simplistic style not only in her data visualization but also in her writing. ...

  • Brenda

    Great book!! Lots of great reminders, and excellent points! Lots of us use data to help our clients (internal and external) but most of us don’t have formal training on how to make sense of it, and ...

  • Ha Pham

    One of the most important books I read this year. It's the kind of inspiring book that open your eyes and make you see the world differently. It also makes you a much better and nicer person, and will...

  • Skyler

    Great resource for data biz basics ... explains the psychology and reasoning behind all of the best practices using the standard arsenal: gestalt principles and preattentive attributes. Would recommen...

  • Paul W

    As the amount of data we generate grows exponentially, it is increasingly important that we can make sense of it for decision making. To do this we need to be able to use data visualisation to discove...

  • Tuncay zdemir

    I've read a few more books on this topic before. Some points in this book contradict what I have read before. For example, in the book "Say it with Charts" I read before, pie chart was suggested in th...