The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

by

The language you need to sell and succeed, from America’s top copywriter.

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you:
Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more.
The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:
Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA).
The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use  is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

Title:The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
ISBN:null
Format Type:

    The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use Reviews

  • Jansie Blom

    Thank goodness I perseveredPlease note: I write this with the utmost respect to Mr Bly, a far more accomplished copywriter than I could ever hope to be. But I must be honest.It was a slog most of the ...

  • A. Paul Myers

    Serious copywriters know the name Robert W. Bly. He's been a top copywriter for more than 40 years. He's written how-to books before, but this one is different. This is meant to serve as a reference. ...

  • Lois Hoffman

    Must have for content creators or marketersI've avoided and struggled through ad campaigns, blog titles, and social media posts because I just couldn't think of the right thing to say. I picked up thi...

  • Al Lock

    This is a very useful book, although reading it through isn't as useful as using it as a resource - determine what sort of marketing/sales/ads you want to do and look up the appropriate section and ch...

  • Sandy  Kemp

    Needs an index....

  • Nadine S. Huggins

    Meh!Useful as a basic tool or perhaps food for thought when you are stuck and need ideas to riff from. ...