Swipe to Unlock: The Primer on Technology and Business Strategy

Swipe to Unlock: The Primer on Technology and Business Strategy

An alternative cover edition for this ISBN can be found here.

Authored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumer.

This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling.

You probably search on Google every day. But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?

By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.

Title:Swipe to Unlock: The Primer on Technology and Business Strategy
Edition Language:English
ISBN:9781976182198
Format Type:

    Swipe to Unlock: The Primer on Technology and Business Strategy Reviews

  • Niyor Sisodia

    "Swipe to Unlock" is one of the best books I’ve read this year. Written in an engaging way, the authors are really creative at using analogies and every day examples to explain different technologie...

  • Allison

    tl;dr a great overview of the tech/biz aspects of tech companies to fill gaps in knowledge and highly recommended for aspiring program/product managers This book is exactly what it claims to be -- "a ...

  • Lorelei Fu

    Superbly well written, especially for someone like me with zero tech background. It reads like a bunch of stories (which it is), so you pick up a lot of really important information without feeling li...

  • Ben Cabrera

    Fantastic insights into the business side of tech. Why does Amazon offer Prime if it loses them money? Why is Uber so dead-set on self-driving cars? Why did Facebook buy the VR company Oculus? Answers...

  • Suhui Chen

    I liked this book a lot and would like to read it again sometime just to refresh my memory. The authors are able to explain technology and business concepts in an easy to understand way. They are real...

  • Harsh Gupta

    Firstly, I'm not sure what the target audience for this book is - non-coders is too broad a category. I'm a product manager and I picked this book up as I have also been planning to write blogs to sim...

  • Nik

    This book has altered how I analyze business strategy. It was fascinating learning about how Nordstrom offers free WiFi to learn how and where people are moving through the store by triangulating loca...

  • Stephanie Xu

    One of my friends recommended this book to me because I was interested in going into tech. The book was really insightful and a very quick read, covering topics like machine learning, algorithms, and ...

  • Raja Ramesh

    I picked this book up because I was interested in reading good examples of essays explaining technology to a non-technical audience, an essential skill for good Product Managers. This book had many gr...

  • Jack Keeley

    This book was incredibly informative giving facts and points about the industry and many things I had always had a question on, but didn't know where/how to find the answer. It was very easy to read w...