The Age of Persuasion: How Marketing Ate Our Culture

The Age of Persuasion: How Marketing Ate Our Culture

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.

The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

Title:The Age of Persuasion: How Marketing Ate Our Culture
Edition Language:English
ISBN:9780307397317
Format Type:

    The Age of Persuasion: How Marketing Ate Our Culture Reviews

  • Dana Larose

    I like their CBC show and this is pretty much a book version of it. A history of advertising (primarily in North America) mainly told through anecdotes and industry folklore. One thing that's emphasiz...

  • Mary Kathryn

    I didn't hear the Age of Persuasion series on the CBC, but the book they made out of it is chock full of interesting facts and insights into the history of advertising and marketing. An engaging read ...

  • Rokas Steponavi?ius

    A very entertaining book that tackles US advertisement from a historical and sociological side. Taking into account all possible mediums, and distinguishing their pros and cons. Great read for the who...

  • Miguel Hortiguela

    Listening to the Radio Show was always entertaning and reading the book allowed me to reread themes that were of particular interest....

  • Karen

    Reads like a textbook of the history of advertising. ...

  • Peggy MacDonald-Finley

    Love, love, love Terry O'Reilly. I find his podcasts and Under the Influence shows always entertaining, educational and great food for thought. Chalk full of historical and memorable references, I fou...

  • Sally

    Wonderful reading experience, even a decade after its first publication. As a fan of Terry O'Reilly's podcast already, I enjoyed his tales of legendary marketing campaigns. The last chapters wrapping ...

  • Spen Cer

    As a fan of his podcasts, I was very intrigued to have a book dive deeper into advertising and how it affects our culture. I think this book was even better as I just read contagious which was awful. ...

  • Mary Mccullough

    This is a really interesting insiders look at advertising and how it affects us. Full of great anecdotes about how certain ideas got started. I learned a lot about how it influences our culture and th...

  • Colin

    Love it!...