I'm Feeling Lucky: The Confessions of Google Employee Number 59

I'm Feeling Lucky: The Confessions of Google Employee Number 59

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

Title:I'm Feeling Lucky: The Confessions of Google Employee Number 59
Edition Language:English
ISBN:9780547416991
Format Type:

    I'm Feeling Lucky: The Confessions of Google Employee Number 59 Reviews

  • Todd N

    I've been eagerly waiting for this book after reading about it on the ex-Googler mailing list and reading similar stories on the Xoogler blog.I only met Mr. Edwards once during my 6 or so years at Goo...

  • Mark Rice

    If you were entranced watching the stratospheric rise of Google from fringe search engine to one of the largest economies on Earth, you'll enjoy many happy hours immersed in the pages of I'm Feeling L...

  • Amy L. Campbell

    Note: Review copy provided via Netgalley.I am going to assume that a few of the things I will mention in my review have been fixed. However, given the expedited publishing schedule (one of the downsid...

  • Joodith

    Everyone who has a computer knows what Google is. I use it at least once a day, and as a regular user I've often wondered how they got started, what and who, came first, how it was all put together an...

  • Michael

    I think you might need to be at least a little interested in computers in order to enjoy what this book has to offer. It is the story of the first 5 years of Google.com told from the perspective of em...

  • Nicolemauerman

    A couple of months ago I finished the book Malled and wasn’t a huge fan. I just hated reading a book where a woman complained about her job the whole time. I was a little hesitant to read I Am Feeli...

  • Herve

    I thought this might be just another book about Google. It is not. The lessons are amazing. And here are examples. A first illustration comes from a conversation between Douglas and Larry Page: “I r...

  • Nikolay

    The early Google story from the point of view of one of their first marketing people. I remember three key points:* high pressure for performance, often not sustainable for long periods of time for mo...

  • Lain

    Really enjoyed this sneak peek behind the scenes at Google. I lived through this era in Silicon Valley, so it was fun to see what was really going on at the Googleplex. There were also some good lesso...

  • Crystal

    Loved this book! A very interesting inside look at the early growth of Google. I particularly appreciate Doug's perspective as he transitions from a traditional business culture to Google's very nontr...